About Wild & Rooted

🐾 Our Story

At Wild & Rooted, we believe dog wellness should be simple, natural, and safe.
We started this brand with one goal — to help dogs feel calm and connected without the chemicals or junk found in most toys.

Root Rope and Calm Critter were designed with care, using clean, pet-safe materials that give dogs what they truly need: comfort, play, and peace of mind.

Our mission is to bring together the science of calming behavior with the beauty of natural design — creating toys that are good for your dog, your home, and the planet.

 

💚 Why We’re Different

• Pet-Safe Materials: No toxins, plastics, or synthetic dyes.

• Vet & PA-Inspired: Developed with the mindset of safe, therapeutic wellness for dogs.

• Natural Calming Support: Designed to reduce stress and encourage healthy habits.

• Eco-Friendly: Built to last, with sustainability in mind. 

 

🌿 Our Promise

Every Wild & Rooted product is made with intention — safe enough for peace of mind, beautiful enough for your home, and enriching enough for your dog’s happiness.

Welcome to the new era of calm, conscious dog care.